John D Reinhart

Writer, Author and Illustrator

Marketing with Castanets

  Let’s be clear: I don’t like castanets. Those clickity-clackety chips of annoyance can only be played by Spanish ladies with fingers like hummingbirds. I can play a bunch of … Continue reading

February 1, 2016 · Leave a comment

You are the One – Bring Your Wallet

In the writing business… that is, the business end of the writer’s business, although the writer’s business isn’t business at all, but art – this gets so confusing – not … Continue reading

January 19, 2016 · Leave a comment

Gorilla Marketing – Again

If you’ve read earlier posts here, you’ll know I’m developing a theory called “gorilla marketing.” It’s really quite simple: you don’t do anything, and people beat a path to your … Continue reading

January 14, 2016 · Leave a comment

Old Friends and New Ideas: A Marketing Ploy

It’s not good to close doors. I mean, obviously, if there’s a bear out there in the backyard, you probably don’t want to leave the kitchen door hanging open. But, … Continue reading

January 5, 2016 · Leave a comment

Work It Like You Stole It

  Some stuff is not really free – like when you buy a used car and they say it’s new to you, or when you swipe the newspaper from some … Continue reading

December 30, 2015 · Leave a comment

Tomorrow Never Comes

Well, I don’t suppose it’s true that tomorrow never comes. If that happened we’d all be sorta stuck in a perpetual Groundhog’s Day scenario – say, haven’t we met, you … Continue reading

July 14, 2015 · Leave a comment

The End of an Adventure Begets Another

Well, my friend, we’ve sailed over the horizon, haven’t we? I mean you, and me, and my novel, MARIGOLD’S END, the final chapter of which is now posted on this … Continue reading

June 28, 2015 · Leave a comment

Tales of Steel

It just can’t be that hard to be Superman. Yes, your home planet blew up. Yes, you have to hide behind those dorky Clark Kent glasses in a world that … Continue reading

June 15, 2015 · Leave a comment

Always Be Marketing

You noticed in my last post how I cleverly mentioned the name of my second novel, DROPPINGTON PLACE? Well, did you notice that I just mentioned it again? Boom. Right … Continue reading

May 26, 2015 · Leave a comment

Bad Guys Need Not Apply

Enjoyed quite a bit of Tomorrowland, the new Disney marketing vehic…film. The message is a little preachy, but, at the 80% mark I realized that there were no bad guys. … Continue reading

May 26, 2015 · Leave a comment
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