John D Reinhart

Writer, Author and Illustrator

Let the Marketers Market

You’re washing your face in the bathroom sink. The warm water makes a pleasant gurgle as it swirls down the drain. It’s California, so you don’t run the water too … Continue reading

July 9, 2016 · Leave a comment

Make Yourself a Magic Virus

If you’re sick, don’t read this post. There’s a stupid wordplay about viruses that is, well, so bad that we’re just going to skip it. When you have just under two … Continue reading

March 26, 2016 · Leave a comment

“Magic,” She Gasped.

“Magic,” she gasped. Say it again: “Magic,” she gasped. Tell your friends to say it: “Magic,” she gasped. It’s a mantra, unless that’s the bat-shaped fish. Whisper it in your … Continue reading

March 25, 2016 · Leave a comment

Goodbye, Baby

Stand by to eject bathwater on my mark. Standing by, sir. And…mark. The bathwater is terminated. Nice shooting, Lieutenant. Roger that. The baby is outta here. Repeat: the baby is … Continue reading

March 15, 2016 · Leave a comment

Marketing with Castanets

  Let’s be clear: I don’t like castanets. Those clickity-clackety chips of annoyance can only be played by Spanish ladies with fingers like hummingbirds. I can play a bunch of … Continue reading

February 1, 2016 · Leave a comment

You are the One – Bring Your Wallet

In the writing business… that is, the business end of the writer’s business, although the writer’s business isn’t business at all, but art – this gets so confusing – not … Continue reading

January 19, 2016 · Leave a comment

Gorilla Marketing – Again

If you’ve read earlier posts here, you’ll know I’m developing a theory called “gorilla marketing.” It’s really quite simple: you don’t do anything, and people beat a path to your … Continue reading

January 14, 2016 · Leave a comment

Old Friends and New Ideas: A Marketing Ploy

It’s not good to close doors. I mean, obviously, if there’s a bear out there in the backyard, you probably don’t want to leave the kitchen door hanging open. But, … Continue reading

January 5, 2016 · Leave a comment

Work It Like You Stole It

  Some stuff is not really free – like when you buy a used car and they say it’s new to you, or when you swipe the newspaper from some … Continue reading

December 30, 2015 · Leave a comment

Tomorrow Never Comes

Well, I don’t suppose it’s true that tomorrow never comes. If that happened we’d all be sorta stuck in a perpetual Groundhog’s Day scenario – say, haven’t we met, you … Continue reading

July 14, 2015 · Leave a comment
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