Gorilla Marketing, Phase Two

cropped-droppington2

You just gotta love a sequel, huh? What better way to follow up a mega blockbuster hit than with another blockbuster? Boom, looka that, folks, something even better!

Well, in the spirit of gorilla marketing, I’ll go you one better than a sequel.

Howzabout this; Chapter 2 of DROPPINGTON PLACE? Oh, yeah, uh-huh, fist-bumps all ‘round.

Wha-aa-aat? Sonny Jim, you’re just plain givin’ away the whole dignity-danged store!

No I aint, Pa. I swear it. It’s a new market thing program about monkeys. All the cool folks ‘r doing it.

In today’s hurly-burly, gotta-make-a-buck world, you have to stand out of the crowd. You have to be the one. The one. You. If you don’t, the world will run right over you.

Think about this Internet. Right this instant, you can look up, like, a gazillion books for free. Books on just about anything, and fiction, and graphic novels, and whatever you want.

When you put your hard-earned words into that maelstrom, unless you just happen to be a Hemingway, or a Rowling, or a King, or another author more current whose name I should know but don’t because I’m actually an uncultured boob, you get lost in that rush of online pieces, just another salmon in the dash upstream.

So, you have to stand out. You have to be different. You have to be the one sought out by your readers.

Enter the gorilla wearing a tie.

GO: “I say, old bean, why not publish your work in a blog first, eh?”

JR: “But, jeepers, Mr. Rilla…”

GO: “Go, please.”

JR: “Oh, okay. Goodbye.”

GO: “No, don’t leave, you ninny. Simply call me Go. No need to be formal.”

JR: “Oh. Anyway, Go,   nobody reads my blog.”

GO: “Surely someone does.”

JR: “Well, I guess there are quite a few…”

GO: “There you are. Publish your book, one chapter at a time, to your readers. They’ll read it, talk amongst themselves, and before long, why, they’ll be clamoring to… “

JR: “To buy my books?”

GO: “No, to have you hanged. I’ve read your stuff. You should be ashamed.”

So, in the spirit of Go Rilla, the marketing monkey…

GO: “Ape, if you please. Great ape, in fact.”

DROPPINGTON PLACE, Chapter 2, is now released on my Droppington Place blog, here. You can also follow the link at the bottom of this page to the Droppington Place site.

Enjoy!

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Author: John Reinhart

Technical writer John Reinhart says his mission is to get his readers excited about the possibilities of and wonders of planetary science. A happily married father of three from Ventura, CA, he holds a bachelor’s degree in Communications from Cal State Chico, has taught college courses, and is working on his second novel.

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